Research · Coming soon
The AU and NZ Wholesale Ordering Benchmark
Our annual research into how wholesalers and distributors take trade orders: how orders arrive, what keying them costs, and how fast online ordering and AI are catching on.
Get the report
We’ll email it to you when it’s published. It’s free.
Most trade ordering still runs through people
- 5.8%
- of Australian wholesale goods sales made online in 2024–25
- ABS, Wholesale and retail industries
What the benchmark will measure
The questions wholesalers ask us most, answered with numbers from businesses like theirs.
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How orders arrive
The share of trade orders that come by email, phone, PDF, sales reps, EDI and online ordering.
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The cost of keying
How long orders take to key, how often they’re keyed wrong, and what fixing them costs.
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The systems behind it
Which ERPs and accounting systems wholesalers run, and how well their ordering connects to them.
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Getting paid
Payment terms, credit, and how many customers pay invoices online.
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AI and automation
Who’s using AI for orders, quotes or customer service, and who plans to.
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What buyers expect
How trade buyers want to order, and what makes them switch suppliers.
How we’ll run it
The benchmark is only useful if wholesalers trust it, so these are the rules.
- Open to wholesalers and distributors in Australia and New Zealand
- Results reported in aggregate only
- No business named without its permission
- Every source and method published with the report
- Free to read, with one short sign-up
- Run every year so trends show over time
Benchmark questions
Who is the benchmark for?
Owners, general managers and operations, sales and finance leads at wholesalers and distributors in Australia and New Zealand, and anyone who advises them.
Who can take part in the survey?
Anyone who runs or works for a wholesaler, distributor or manufacturer that sells to trade customers in Australia or New Zealand.
Will my answers be shared?
Results are reported in aggregate only, and no business is named without its permission.
When will the report be published?
We’ll email everyone who signs up as soon as it’s ready.
Does it cost anything?
No. The report is free. We only ask for a few details so we can send it to you.
See TierCommerce running on your own products.
Bring a price list and a recent purchase order. We’ll show you both working in 30 minutes.