Native integration
Meta Ads B2B ecommerce integration
Track sales accurately and run catalogue ads from your TierCommerce store. The Meta Pixel and the Conversions API send the same events, deduplicated so each sale counts once, and your products stay in sync with your Meta catalogue. Trade pricing never leaves your store.
What syncs between Meta Ads and TierCommerce
TierCommerce sends Meta the events your campaigns optimise on and the public product catalogue your ads show. Meta sends back the signals that help match events and fix catalogue problems.
From Meta into TierCommerce
Click IDs
The fbclid from ad clicks, kept as the fbc value so later server events can be matched
Browser IDs
The Meta Pixel’s fbp cookie, captured with consent and sent with each server event
Catalogue diagnostics
Items Meta has rejected or flagged, with the reason, shown against the product
From TierCommerce to Meta
Pixel events
ViewContent, AddToCart, InitiateCheckout and Purchase from the browser
Conversions API events
The same events from our servers, sharing an event ID with the Pixel so Meta keeps one
Customer information
Email and phone, normalised and SHA-256 hashed before they leave TierCommerce
Lead events
Trade account applications and quote requests, so you can optimise for B2B demand
Catalogue items
Products and variants with title, image, link, availability and public GST-inclusive price
A native Meta Ads integration, with browser and server tracking
We build and maintain the Meta Ads connection ourselves. It uses the right Meta Ads API for each job, so it stays fast as your order volume grows.
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Meta Pixel
Browser events for retargeting and attribution, loaded only after a visitor consents.
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Conversions API
Server events with hashed customer information, deduplicated against the Pixel by event name and event ID.
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Catalog Batch API
Catalogue items created, updated and removed in batches as products, stock and prices change.
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Business account access
You connect your Meta business account and pick the Pixel and catalogue. Remove access from your Meta business settings at any time.
What it supports in Meta Ads
- Standard events: ViewContent, AddToCart, InitiateCheckout, Purchase and Lead
- Advantage+ catalog ads from your TierCommerce products
- GST-inclusive prices in AUD or NZD
- Separate catalogues for Australian and New Zealand storefronts
- Product sets built from categories, brands or tags
- Your cookie consent settings, respected on every event
Meta Ads that respect trade-account privacy
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Public prices only
The catalogue carries your retail or list price. Contract prices and customer-group pricing never leave TierCommerce.
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Consent comes first
The Pixel loads only when a visitor accepts marketing cookies, and server events follow the same choice.
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Hashed before it leaves
Emails and phone numbers are normalised and SHA-256 hashed on our servers. Meta never receives them in plain text.
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Each sale counted once
Browser and server events share an event ID, usually the order number, so Meta deduplicates them.
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Made for wholesalers who also sell direct
You choose whether logged-in trade buyers are tracked at all, so retail retargeting stays retail.
Live on Meta Ads in your first week
Connect your Meta business account and start sending accurate conversions and catalogue data within days.
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1 Day 1
Connect Meta
You connect your Meta business account and choose the Pixel and catalogue TierCommerce should use.
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2 Day 2
Sync the catalogue
Products upload to your Meta catalogue. We fix anything Meta rejects and set up product sets.
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3 Day 3
Test events
Test orders run through Events Manager, checking that browser and server events deduplicate and match well.
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4 Day 5
Go live
Tracking switches on for real visitors, and your catalogue is ready for Advantage+ catalog ads.
Secure and reliable by design
Your Meta Ads data is your business. The integration only touches what it needs, and every action is recorded.
- Encrypted in transit (TLS 1.2+) and at rest
- Emails and phones SHA-256 hashed before sending
- Contract and customer pricing never sent to Meta
- Pixel and server events gated by consent
- TierCommerce data hosted in Sydney
- Access revocable from your Meta business settings
Meta Ads integration questions
Can TierCommerce integrate with Meta Ads for B2B ecommerce?
Yes. Meta Ads is a native TierCommerce integration. It adds the Meta Pixel, sends the same events through the Conversions API, and keeps your Meta catalogue in sync for Advantage+ catalog ads.
Why use the Conversions API as well as the Pixel?
Browsers drop some Pixel events, through ad blockers, privacy settings or a closed tab. Sending each event from our servers as well gives Meta a fuller picture, and deduplication stops it counting a sale twice.
How does deduplication work?
Each browser event and its server copy share the same event name and event ID, such as the order number for a Purchase. Meta keeps one and discards the other.
Will trade customers’ contract prices appear in our ads?
No. The catalogue uses the public price you choose, usually your GST-inclusive retail price. Contract and customer-group prices stay inside TierCommerce.
What customer data is sent to Meta?
Only what helps match an event to a Meta account: hashed email and phone, the IP address and browser, and Meta’s own click and browser IDs. Nothing is sent for visitors who decline marketing cookies.
Does it help us meet the Australian Privacy Principles?
It is built to. Data is kept to a minimum, hashed before it leaves, and only sent with consent. Your privacy policy should say you use Meta for advertising, and your own adviser should confirm your obligations.
Can we run separate campaigns for Australia and New Zealand?
Yes. Each storefront can have its own catalogue with prices in AUD or NZD, and every event carries the currency of the order.
Do we need a developer or Google Tag Manager?
No. You connect Meta from your TierCommerce settings and pick your Pixel and catalogue. No code or tag manager setup is needed.
See TierCommerce running on your own products.
Bring a price list and a recent purchase order. We’ll show you both working in 30 minutes.