The best B2B ecommerce platforms in Australia and New Zealand (2026)

Most “best B2B ecommerce platform” lists are written by a platform vendor, priced in US dollars and aimed at US businesses. Of the ones ranking in search today, we couldn’t find one that mentions MYOB, Pronto Xi or GST. This guide is written for Australian and New Zealand wholesalers and distributors, and it’s built on data rather than opinion.

The short answer: the best platform for your situation

There’s no single best platform. There’s a best platform for your ERP, your size and how your customers buy. This is where we’d start in each situation, based on the comparison below.

For a shortlist based on your own answers, use the finder.

How we compared them

We picked platforms that Australian and New Zealand wholesalers actually shortlist: the global platforms that rank for B2B ecommerce, and the local and regional tools with an Australian or New Zealand presence. We left out retail-first platforms with no real B2B features, and we don’t compare against platforms we haven’t been able to check from public information.

For each platform we recorded, from its vendor’s own pages:

• How it connects to ten ERP and inventory systems common here: MYOB Business and AccountRight, MYOB Acumatica, MYOB Exo, Xero, Pronto Xi, Options, NetSuite, Business Central, Cin7 and Unleashed.
• Six B2B features: customer-specific pricing, quotes, PunchOut, credit limits and payment terms, paying invoices online, and selling retail from the same store.
• Pricing: what’s published, in what currency, and what it’s priced on.
• Local presence: offices, hosting and support in Australia and New Zealand.

Then we audited the Shopify App Store and BigCommerce marketplace, opening 62 app listings to record what it costs to connect each platform to Australian ERPs and add the B2B features it doesn’t include. Where a vendor doesn’t publish something, we say so rather than guess. Features and prices change, so check with each vendor before you decide.

What’s different about B2B ecommerce in Australia and New Zealand

Trade buyers here want to order online as much as anywhere. In Gartner’s 2026 survey, 67% of B2B buyers said they prefer to buy without talking to a sales rep,^[1] and the Australian Bureau of Statistics found 32% of Australian businesses received orders online in 2024-25.^[2] But a few things make the platform choice different from the US or Europe.

• Local ERPs. MYOB, Pronto Xi, Options, Xero, Cin7 and Unleashed run a large share of Australian and New Zealand wholesalers, and global platforms rarely build integrations for them. That’s the biggest single factor in this guide.
• GST. GST is 10% in Australia and 15% in New Zealand.^{[3] [4]} Trade customers usually see prices excluding GST, sole traders and retail buyers often expect them including it, and the store has to calculate GST the same way as the tax invoice your ERP raises.^[5]
• Payment terms. Accounts on terms such as 30 days end of month are normal, and buyers increasingly expect to see and pay their invoices online.
• Currency. Most platform apps are billed in US dollars, so part of your monthly cost moves with the exchange rate.
• Support and data. Support in Australian business hours, and customer data hosted in Australia, matter more to many wholesalers than any single feature.

Original research: what the apps really cost

General ecommerce platforms reach Australian ERPs, and fill gaps in their B2B features, through apps. To see what that costs, we opened 62 listings on the Shopify App Store and BigCommerce marketplace and recorded each app’s price, what it syncs, its rating and its review count. Then we put together the stacks an Australian wholesaler would actually need.

What the audit found:

1. No app connects Shopify or BigCommerce to Options ERP. We searched both marketplaces and found nothing.
2. Customer pricing from MYOB is the hardest part. On Shopify, the AccountRight connectors we found list stock, orders and retail prices but no B2B plan.^[6] The only listings that sync customer pricing from MYOB are InSyncer’s US$345-a-month B2B Sync tiers for MYOB Exo and Acumatica.^{[7] [8]}
3. Pronto’s own Shopify app is the most expensive connector. Pronto Xi Sync costs US$399 to US$1,999 a month plus US$999 installation, and its listing doesn’t mention customer pricing.^[9]
4. B2B sync costs more. Oracle’s own NetSuite connector for Shopify puts B2B order and customer sync on its US$916.58-a-month plan.^[10]
5. BigCommerce’s MYOB and Pronto Xi connectors don’t publish prices. They’re custom-priced with setup and annual fees,^[11] so a MYOB stack on BigCommerce can’t be totalled from the listings, and there’s no Unleashed app at all.
6. Per-customer catalogues need Shopify Plus. Basic, Grow and Advanced allow up to three B2B catalogues, so wholesalers with many price lists either move to Plus or add a pricing app.^[12]
7. Credit-limit and approval apps are young. Most have zero to two reviews, against hundreds or thousands for pricing and quote apps.
8. PunchOut adds hundreds a month. Punchout Cloud, for buyers who order through procurement systems, costs US$399 a month for one connection.^[13]

Here are the main connectors we found for each system:

Which platforms connect to your ERP

This is the comparison that matters most. Pick your system to sort the platforms by how they connect to it.

“Native” means the platform’s vendor builds and maintains the integration, which usually means it handles customer pricing, credit and invoices, not just orders. An app or connector can work well, but check what it syncs, who supports it and what it costs. For what to look for in any integration, read our guide to ERP integration for B2B ecommerce.

Pricing: who publishes it

Only some vendors publish their prices. The rest quote, which makes a fair comparison harder.

Quote-only pricing isn’t a bad sign in itself, since enterprise platforms are priced around each project. But it means you should ask every vendor for a three-year cost that includes the platform, apps and connectors, implementation, payment fees and support, in Australian dollars.

The 14 platforms compared

Each platform below has a short overview and the facts we recorded. They’re in no particular order, apart from ours being first so you know where we stand.

TierCommerce

TierCommerce is our B2B ecommerce platform for Australian and New Zealand wholesalers and distributors. We build and maintain native integrations for Xero, MYOB, Pronto Xi, Options, NetSuite, Business Central, Cin7, Unleashed and Katana, so customer pricing, stock, credit and invoices come from your ERP. Customer-specific pricing, quotes, buyer roles and payment terms are standard; PunchOut, order approvals and paying invoices online come with Professional. Prices are on our pricing page.

Shopify

Shopify is the biggest name here and, since April 2026, offers core B2B features on Basic, Grow and Advanced as well as Plus.^[14] Those plans include up to three B2B catalogues, net payment terms, quantity price breaks and quick order lists; catalogues for individual companies, deposits and partial payments need Plus.^[12] Plans are priced in Australian dollars, from A$42 a month for Basic to A$3,700 for Plus.^[15] Australian ERPs connect through apps billed in US dollars, as our audit shows.

BigCommerce B2B Edition

BigCommerce was founded in Sydney. Its B2B Edition adds company accounts, buyer roles with approvals, quotes, net terms and an invoice portal.^[16] B2B Edition is sold with the Performance plan, which replaced Enterprise in 2026, by quote; store plans start at US$29 a month.^{[17] [18] [19]} Its marketplace has connectors for MYOB Acumatica and Pronto Xi, but they don’t publish prices.

Adobe Commerce

Adobe Commerce, formerly Magento, has B2B features including company accounts, shared catalogues for customer pricing, negotiable quotes, purchase-order approval rules and payment on account.^[20] It’s licensed by quote, based on sales, order value and order volume.^[21] ERP integrations are built by partners or agencies, so budget for an integration project as well as the licence.

NetSuite SuiteCommerce

SuiteCommerce is NetSuite’s own web store, so products, customers, prices and orders live in NetSuite with nothing to sync.^[22] It’s sold as an add-on to a NetSuite licence, and Oracle doesn’t publish its price. The trade-off is lock-in: it only works with NetSuite, so a change of ERP means a new store.

Sana Commerce

Sana Commerce reads data straight from SAP and Microsoft Dynamics ERPs, including SAP Business One and Business Central, rather than syncing it.^[23] It opened a Perth office in 2018.^[24] If you’re on MYOB, Pronto Xi, Xero or NetSuite, it isn’t an option.

OroCommerce

OroCommerce is open-source B2B commerce. The Community edition is free, and the Enterprise edition is priced mainly on sales.^[25] You’ll need a development partner to host, customise and connect it to your ERP.

Commerce Vision

Commerce Vision is a Brisbane B2B ecommerce company, now part of US software group Advantive.^[26] Its integrations page names Pronto Xi, NetSuite and Business Central, alongside MYOB Advanced, Acumatica and SAP.^[27] It describes a long history of Pronto Xi integration work. Pricing isn’t published.

Cloudfy

Cloudfy is a UK B2B platform with a Melbourne office. Its UK government price list shows Core at £1,000 a month and Pro at £1,500, plus a build fee from £25,000 or £30,000, with PunchOut from £3,000.^[28] Its integrations page lists NetSuite, Business Central and Cin7 among more than 20 ERPs, but not MYOB, Pronto Xi, Options or Xero.

Ordermentum

Ordermentum is a Sydney ordering network for food and beverage suppliers and the venues they sell to. Its pricing is published: about A$200 a month for 15 to 150 customers plus A$399 setup, and A$1,050 a month for 151 to 700, with charges also based on usage.^[29] It lists Xero, MYOB and NetSuite integrations. If you don’t sell food and beverage, it isn’t built for you.

B2B Wave

B2B Wave is a simple wholesale ordering portal with published plans that scale on products, users and price lists, and no transaction fees.^[30] It integrates natively with Xero.^[31] We didn’t find a MYOB integration or an Australian office.

Unleashed B2B Store

If you run Unleashed for inventory, its B2B Store is an add-on from A$119 a month on the Core (A$449) or Pro (A$819) plans.^[32] It uses Unleashed’s customer pricing and credit limits, and Unleashed handles the connection to Xero.

Cin7 B2B portal

Cin7 Core offers a B2B portal as a paid add-on on every plan. Core itself costs US$349 to US$1,199 a month, and the portal’s own price isn’t published.^[33] It supports customer prices, price tiers and credit limits that can stop portal orders.

Salesforce B2B Commerce

Salesforce B2B Commerce suits large enterprises already running Salesforce. Its Growth and Advanced editions are priced by quote, as a share of sales.^[34] ERP integration runs through MuleSoft or implementation partners.

How to choose

1. Start with your ERP. Use the matrix above. A native integration that handles customer pricing, credit and invoices saves more time and risk than any feature.
2. List your must-haves. Customer pricing, quotes, PunchOut, credit limits and invoice payment are where B2B platforms differ most. Check which plan includes each one.
3. Price three years, not one month. Add the platform, apps and connectors, implementation, payment fees and support, and allow for US-dollar billing.
4. Check where support and data live. Ask about support hours in your time zone and where customer data is hosted.
5. See it on your own data. Ask for a demo with your real price list and a real purchase order, not the vendor’s sample store.
6. Plan for growth. More trade accounts, more warehouses, an Australian and a New Zealand entity, or a second brand. Check how pricing and features change when you get there.

Questions to ask on every demo

• Who built your integration with our ERP, and does it sync customer pricing, credit limits and invoices, or just orders?
• Show us a customer’s price for a product with a contract price and a quantity break. Does it match our ERP?
• Which features on our list need a higher plan, an app or custom work?
• What will we pay each month in year three, including apps, in Australian dollars?
• How do you handle GST for trade and retail customers in the same store?
• What happens to orders if our ERP is offline?
• Where is our customer data hosted, and who supports us in Australian business hours?
• Can we speak to a customer on the same ERP?

If you’re on MYOB, Xero, Pronto Xi, Options, NetSuite, Cin7 or Unleashed, we’d be glad to answer them on your own products. Book a demo and bring a price list and a recent purchase order.